Crisis Communication

All it takes is one disaster, one negative story, to tear down what may have been years of good will that your business or organization provided to your community. What’s important is how you respond to mitigate the damage that can be done in a relatively quick period of time.

Segall Media Group will work with your business or organization to develop a plan that will allow you to respond in a timely, accurate and confident manner. Your image will be judged by the public perception of how well you handle the incident. A risk assessment process will be used to gauge scenarios that could occur and how best to script messages that will assure the public that everything is under control.