English business magnate and philanthropist Sir Richard Branson once said “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” Many people however don’t know the differences between public relations and advertising. The biggest difference is that in advertising you pay to have your message placed in a newspaper, television or radio spot. In public relations, the article or story that features your company or organization is not paid for.
The Segall Media Group will work with your company or organization to develop positive story angles, compose news releases and put those news releases in the hands of journalists.
While advertising allows the client to control the message, in public relations it’s the media that controls the final version, but it’s also the media that lends third party validation to your story. Knowing that a client has paid for advertising, the public may be a little more skeptical of the message.